All beer brands around the world face alcohol social issues and the use of water is a mayor one this ages.

Bavaria found with this idea a fresh way to communicate its efforts, and committed common people with water save cause in a way where Bavaria was presented as a good counsellor instead of a big water wasted.

This amazing phenomenon become a hard to forget event, everyone will remember Bavaria as a water care brand and probably even take a position in future crisis times.

The answer from everybody was amazing, we expected around 700 people in a one day event, and more than 1,600 visitors made this water day an extraordinary success for the brand. Thousands of people joined us with their commitments on twitter and many more were amazed with this experiment on our youtube video after the event.

Finally, with a low budget (Us$30,000) we could give the message to thousands and get a lot of attention from the media and public opinion.

With lots of fun we gave a clear message to thousands, changing people's behaviour with water.