Cannes Lions

Social Distancing Teapot

LUCKY GENERALS, London / YORKSHIRE TEA / 2021

Awards:

1 Shortlisted Cannes Lions
Film
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As people across Britain return to workplaces, they face new challenges as they aim to look after the safety of themselves and their colleagues.

The office tea round is something that traditionally brings people together, but how to continue the ritual and keep colleagues safe? Yorkshire Tea’s new tongue-in-cheek film focuses on one potential solution; a teapot that helps maintain a safe distance between pourer and recipient.

The film introduces the socially distanced teapot – in the classic Yorkshire Tea design but with an added 1m+ spout.

Initially, the spout is extra-useful in helping colleagues to maintain the correct distance; poking through a door to pour a brew from the hallway and holding party ring biscuits. But as the film progresses the shortcomings of the design are made clear: the extra-long spout becomes an extra-large hassle, almost hitting someone in the head!

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