Cannes Lions

A Flammable Planet

NOMINT, London / WORLD WILDLIFE FUND (WWF) / 2023

Awards:

1 Shortlisted Cannes Lions
Film
Demo Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
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Overview

Entries

Credits

OVERVIEW

Background

WWF asked us to create a film to help raise awareness about catastrophic wildfires, which are increasing in intensity and frequency every year, wreaking havoc on people, nature and climate. WWF needed an emotional, evergreen film that would stand out and call for urgent action to stop the vicious cycle of wildfires and climate change.

Execution

We combined real fire with a flammable set, props, and puppet. We wanted the process of making the film to reflect the issue we were communicating, and have the physical jeopardy of the shoot carry over to the viewer.

Stop-motion and fire don't mix. We struggled for months to find a way to use the natural properties of real fire in a way that conveys the devastation of wildfires. Fire is destructive and remorseless, both in real life and on the stop-motion set, destroying everything that comes on its way. We ended up walking on a very thin line where the whole project was on the very edge of literally going up in flames, creating a level of jeopardy that is hopefully conveyed in the story. During the four week shoot most of the props were completely burned, resulting to the final look of the film.

Outcome

The film launched on the first day of COP27. It will run online indefinitely.

During the 12 days of COP27 the film went viral reaching 14M+ viewers.

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