Cannes Lions

A good day to #unstereotype

PRIME FOCUS TECHNOLOGIES LTD., Mumbai / UNILEVER / 2018

Presentation Image
Film
Case Film

Overview

Entries

Credits

Overview

Execution

The 60-second film has been uploaded on YouTube, and Facebook and several other social media platforms. This awareness communication stirred up conversations in the digital media. From sports personalities to politicians to actors to common people, everyone talked about it over the internet. With more than a million views on YouTube and 3 million views across the social media, the film has steered its way up to become a major talking point.

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