Cannes Lions
LOWE GINKGO, Montevideo / UNILEVER / 2013
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Even the smallest detail annoys. We see a tiny dot fixed in the website, we scroll down and up and the dot remains still, like if there is a broken pixel. We enter the news and the dot remains there. Once we get the mouse towards the dot, the animation appears. The toothbrush plus the copy: even the smallest detail bothers.
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