Cannes Lions

AXE RISE UP

BUZZMAN, Paris / UNILEVER / 2011

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Overview

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Credits

Overview

Description

AXE Rise Helps Guys Wake Up and Stay Alert to Avoid Missing Crucial Dating Opportunities. it's a pity when you miss opportunities because you are not properly awake.Are you like this guy, getting out of his bed in the morning and preparing himself to get out ?He just missed out on 10 hot girls in his appartement !

Execution

Solution : http://www.riseupgirls.frA website exclusively open from 6 am to 9 am and designed to get you out of your bed thanks to Rise Up Girls waking you up every day in video and challenging you with a quiz about details of her video.You can win a magic morning awakening with the girlsIn parallel, a YouTube channel has been created to relay the message and concentrate it in one viral video.

Outcome

After 3 weeks:•Teaser : 656 000 views•Website : 1 000 000 visits (55 000 visits/day)•70% of the visits between 6am and 9am•+ 34 000 Facebook fans during the campaign

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