Cannes Lions
MAKE IT SIMPLE, Helsinki / SALVATION ARMY / 2019
Overview
Entries
Credits
Background
It is customary in Finland that small children play alone without supervision in the yards of suburbs. It is also customary that their parents invite them for dinner by shouting from the balcony. Finland is a safe country. But recently more and more families with children struggle economically. Even in Finland some children go to bed hungry.
Execution
Three small children are building a snowman in the yard. Their parents invite them for dinner – all except one. Hot meal is a luxury not all families can afford. The Salvation Army´s Christmas Kettle campaign helps low-income families.
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12 items