Cannes Lions

A Liverpool Story

TBWA\SINGAPORE / STANDARD CHARTERED / 2020

Film
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Execution

“You’ll Never Walk Alone” – a show tune from the 1945 Rodgers and Hammerstein musical Carousel is so synonymous with the club and is steeped in its traditions. Over the years, it has become atradition for fans to sing right before the start of every match. A tune proudly expelled from the lungsof every supporter in the stands to the players on the pitch.

Instead of creating something new, we followed our instinct and commissioned a bespoke cover byemerging artist Astræa. We knew the vocal needed to be sung by a female voice, especially sincethe film itself is centred around a young woman, and keeping the music delicate and dynamic tocompliment and drive the odyssey. The track had to sound as if it were coming from the maincharacter and to grow as she grew with the team.

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