Eurobest

A Million More

FORSMAN & BODENFORS, Gothenburg / VOLVO / 2020

Awards:

2 Shortlisted Eurobest
Film
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Overview

Entries

Credits

Overview

Execution

The black-and-white film opens with car crash survivors reading quotes from the media after Volvo introduced the safety belt in 1959. We hear that even The New York Times called it ”a violation of human rights,” and other news outlets said it was ”ineffective, inconvenient, and uncomfortable”. We then travel back in time to see old footage of Volvo crash tests and early versions of the safety belt, proving that safety has always been a focus. As the film continues, the survivors share their emotional stories about their accidents and how the safety belt saved them. In the end, we learn that Volvo has introduced a speed cap in 2020, and is about to introduce in-car cameras to prevent intoxicated and distracted driving. Both of them innovations that have sparked debate. And with the help of them, Volvo aims to save ”a million more”.

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