We interviewed everyday women in China and recorded their real daily behaviors when taking and posting “selfies”. Through real conversations we learned their stories, and the pressures of modern appearances anxiety. We then discovered a “special” non-edit photo - something which captures their real beauty and helped remind them that digital distortion isn’t required to showcase their unique beauty and confidence. The unscripted and authentic real emotional reactions, encouraged them to demonstrate their own uniqueness, with Dove’s real beauty spirit, this time without any retouching or filters.