Spikes Asia

Dove #StopTheBeautyTest

CHROME PICTURES, Mumbai / DOVE / 2022

Film

Overview

Entries

Credits

Overview

Execution

5 real women, bring alive what happens to a young woman in India as she starts out on her journey to find her life partner. In the film you see they are put through a Marriage Beauty Test by the groom and his family. Where they are rejected either because of their weight, colour, height, curls, even birthmark. The protagonists are rejected brides in real life. Rejected because they do not confirm to society's idea of a beautiful bride, which is tall, fair, slim with long straight hair in the Indian cultural context. The film ends by asking the viewer how much beauty is enough. And urges people to stop the beauty test.

Similar Campaigns

12 items

1 Cannes Lions Award
Thumbstopping Beauty Biases

MINDSHARE INDIA, Mumbai

Thumbstopping Beauty Biases

2023, DOVE

(opens in a new tab)