The Agency was awarded the tender thanks to the presentation of an integrated, cohesive and consistet project based on innovation and wonder.

The event was actually composed by three separate events: presentation of the business plan; celebrations of the 75th anniversary and the private preview of the "Purosangue", the latest car launched by Ferrari to hit a new segment.

Each event has been characterized by the global relevance due to the extremely important themes and topics covered, such as:

-Ferrari Purosangue Private Preview;

-The announcement of 15 new launches between 2023 and 2026;

-The industrial plan and the approach to ICE, Hybrid and the Electric era;

-The announcement of the First Full electric Ferrari, which will be unveiled in 2025;

Innovation and wonder are the key pillars of the integrated and consistent project.

Immersiveness and technology are elegantly balanced both for the private preview of the "Purosangue" – through a special multisensory setting – and for the introduction to the more complex themes of the industrial plan, told through an innovative exhibition.

A path of dynamic LEDs guides guests through the exhibition to the conference room, representing the contents that metaphorically pass from the exhibition to the audience and contribute to changing the atmosphere of the room as the topics covered vary.

Made with an innovative independent LED dot technology, the racing track is transformed into the largest screen ever made in the world for the celebration of the brand’s 75th anniversary.

The events involved investors, media, partners and top clients from all over the world.

As Ferrari enters a new era, it represented a significant turning point for the brand. In order to enhance and to represent this milestone, the strategic and creative approach which drived our work was to create something totally unexpected, exclusive and technologically advanced with the goal of marking the entry into a new era, leaving the target audience speechless and amazed.

Our approach was focused on boosting the brand's unique positioning in the luxury sector, bringing to life the intangible lifestyle value associated with Ferrari products over the years and connecting to their key values as performance, design and innovation.

We focused on creating relevant, impactful, memorable contents and tailoring the experience and journeys to the specific needs of such demanding target audience, while ensuring a consistent approach.

Celebrating the 75 years that revolutionized the automotive world has been the chance to celebrate the Ferrari World at 360° throught content created ad hoc to pay tribute to its founder Enzo Ferrari, to the first model created by its genius, the 125S and to the people which make the greatness of Ferrari: the "Tifosi", the pilots and the working people which make all this possible with their daily hard work.

Each content and element has been designed to build a narrative path though the pillars which make Ferrari unique in the whole world: Racing DNA, Driving Thrills and performance, the engine revolution, the branding values and experience.

As timleline and scale of the project, we coordinated the activity of over 600 professionals, 70 suppliers, 4 directors in 5 different locations. The dedicated team vbrought to life this extraordinary challeng in less then 4 months from tender assignment to live.

The event presented the 2022-2026 strategic plan to the world, celebrating and enhancing Ferrari's commitment to uniqueness and its entry to the new chapter of electrification.

From this perpective, the agency has been involved in the beginning of a new era.

The exclusive Private Preview of the Ferrari Purosanue generated "hype" and hge expectations towards a model so revolutionary that it became "sold out" in a very short time, with a 2 years waiting list justa a a few months after its presentation (as announced by Enrico Galliera).

Creatively, technologically and productively, the event reached unprecedented achievements. In fact, for the first time in history, a racing track was transformed into the largest in the world, which with over 80 km of li led points was awarded the Official Word Guinness Record.

We achieved extraordinary results: enthusiastic comments of stakeholders and a global media coverage with over 47 million hits.