Nobody knows eggs better than Bacon. So we got the most famous Bacon of all, Kevin Bacon, to extol the nutritious virtues of eggs while sprawled across a suburban kitchen counter top, like a strip of bacon.

The American Egg Board’s ongoing “Wake up to Eggs” campaign needed a facelift. So, we suggested “Wake up to eggs with Bacon”. The only catch we needed to secure the most famous Bacon of all - Hollywood star Kevin Bacon.