Cannes Lions
WUNDERMAN THOMPSON SPAIN, Madrid / NESTLE / 2021
Overview
Entries
Credits
Execution
An idea fully inspired by the KitKat product itself and its globally known positioning.
After taking a closer look to the product, we realized the three cookie layers inside every KitKat are very similar to any three-floor building. That’s when we decided to play with that structure, adding the ‘break’ idea layer to it.
The break literally becomes a way out of an office, any office in the world which we can get out of it to disengage for a moment, and come back refreshed.
We used an illustration technique to represent in a realistic way the experience of breaking, while transmitng at the same time the building-KitKat parallelism with a deliciously looking style.
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