Cannes Lions

The Great Break

WUNDERMAN THOMPSON SPAIN, Madrid / NESTLE / 2021

Digital Proof JPG

Overview

Entries

Credits

Overview

Execution

An idea fully inspired by the KitKat product itself and its globally known positioning.

After taking a closer look to the product, we realized the three cookie layers inside every KitKat are very similar to any three-floor building. That’s when we decided to play with that structure, adding the ‘break’ idea layer to it.

The break literally becomes a way out of an office, any office in the world which we can get out of it to disengage for a moment, and come back refreshed.

We used an illustration technique to represent in a realistic way the experience of breaking, while transmitng at the same time the building-KitKat parallelism with a deliciously looking style.

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