Cannes Lions

A SMALL DEMONSTRATION

O ESCRITORIO, Estoril / MICROSOFT / 2013

Case Film

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Description

Our message was clear: Windows 8 is so simple, intuitive and user-friendly that even a child can explain it. To demonstrate such idea, on December 7th, at a FNAC store in Lisbon, whoever asked about Windows 8 features was attended to by a 10-year-old Microsoft guru.

This video shows dozens of clients reactions to this unexpected but self-explanatory stunt.

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