As a result of this campaign IBM boosted awareness. Being the first to really take advantage of LinkedIn’s possibilities, IBM generated an unprecedented exposure amongst midmarket managers and entrepreneurs. We know this for sure because we have their LinkedIn profiles. Target was to get 12 serious challenges and reach 2.500 visitors. In the end we got 16 cases (+33%) and reached 17.166 visitors (+590%) of whom 21% watched the entire video. Leaving a valuable database for follow up, on top of that, IBM’s market share grew by a staggering 13%. Proving IBM really can solve any challenge, including their own.