“A Sound of China - The Picture of Beautiful Western Region” use the unique regional sounds , beautiful scene with life characteristics in Western China, and all kinds of beautiful sounds as creative elements.

The uploaded sounds by customers will be shown online, triggering the emotions and memories of people hearing these sounds. KIA uses life and culture to trigger the emotion and resonance of consumers, so as to achieve sales.

In 2016, the GDP growth in western China was 8.6% (The overall GDP growth of China was 6.5%). The cost of rapid growth is busy job and life losing ourselves. In order to enhance the awareness and memory of KIA to customers, we use the unique beautiful sounds of western China as creative elements, triggering the deep resonation of overwhelmed consumers in western China.

From November 7, 2016 to December 31, 2016, we set up an activity platform (H5). Through the advertisement injecting in vertical media, video media, news media and tourism media (the injecting fee is RMB 3.36 million), WeChat official account injecting (the injecting fee is RMB 0.48 million), we attracted users to the activity platform (H5) to watch video clips and participate in interaction. Finally, we asked users to leave their personal information in the activity platform and invited them to test drive and experience the products in store.