Spikes Asia

A Tall Order

BATES CHI & PARTNERS, Manila / SAVE THE CHILDREN / 2016

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The ambient execution replicates a standee from an amusement park that shows a height requirement for a child to be able to enter the ride. The standee shows an actual image of a Filipino child who is suffering from stunted growth due to malnutrition. The child is reaching above his or her head towards a height measurement that he or she could have attained if he had proper nutrition. The copy on the standee talks about how that child could be enjoying life, but then becomes that 1 in every 3 children who suffers from stunted growth due to malnutrition. The standee also has a QR code to give people access to the donation site of Save the Children Philippines.

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