Cruises have an image problem.

Our brief: to build trust with a new generation of young cruisers, build 75 links from the website to travel websites, generate 1,000 social shares and drive 5,000 visits

Our Budget: under £10,000

Our insight: there is a disconnect between perception and reality around cruises

We had to convert people hostile to cruising by getting them to experience it

Our target younger audience are passionate about technology. Designed around seven unique neighbourhoods, we started thinking of Royal Caribbean's Allure of the Seas as a floating town. This gave us our unlikely solution in Google Street View. In a world first, we gave our audience a lifelike experience of the ship by bringing Street View on-board. Google Street View enabled users to seamlessly tour the ship and all its features from the comfort of their chair.

We contacted over 2,000 journalists and bloggers to give them the story. We optimised the landing page to rank for “Google Street View”.

-Delivered the most traffic ever in a day to Royal Caribbean’s website, beating their previous record by 50% with 97,842 visits.

-Drove a massive increase of 123% visits to the website in 2 weeks post launch.

-1.5 million views of the landing page.

-Catapulted Royal Caribbean to top rankings for Street View (200,000 searches a month)

-Over 1,000 articles in publications in over 37 countries

-Over 9,000 likes, shares and Tweets.

A budget of under £10,000, reached 10 million people in the UK.

In just 8 days, over 20,000 photographs were taken

These covered every inch of the ship

Google Street View enabled users to seamlessly tour the ship and all its features from the comfort of their chair

This was optimised for all devices

It showed visitors what it would really be like to be on board the ship

All just a few clicks away from purchase

We contacted over 2,000 journalists and bloggers to give them the story

We released it on all of Royal Caribbean social profiles

We optimised the landing page to rank for “Google Street View”

Delivered the most traffic ever in a day to Royal Caribbean’s website, beating their previous record by 50% with 97,842 visits.

Drove massive increase of 123% visits to the website in 2 weeks post launch.

1.5 million views of the landing page.

Catapulted Royal Caribbean to top rankings for Street View (200,000 searches a month)

Over 1,000 articles appeared in major travel and technology publications in over 37 countries

Over 9,000 likes, shares and Tweets.

A budget of under £10,000, reached 10 million people in the UK through SEO, social and PR.

We turned cruise rejecters into cruise lovers.