Our company helped Audi to design and create this mechanical hummingbird. The hummingbird mimics the lightweight technology of the Audi A6 Avant car and his design looks and feels like it was engineered by Audi. The bird is light, agile, playful and most importantly, likable. His environment is made up of elements you would expect to find by the roadside from traffic lights, cones, road signs, belisha beacons and petrol pumps.

This was a particularly exciting and challenge as this campaign also marked the first time that Audi had used a ‘living’ character in its commercials. We took something that exists in real life, the bird, and re-made him out of entirely different textures and materials, while still acting and moving like the real thing. To make him as believable as possible we developed the personality of the hummingbird, his movement and body language were the main ways we could express his character.This fully CG commercial drew on a huge number of skillsets across the VFX spectrum, from modeling, animation, lighting and compositing to create the vision of an elegant mechanical bird (designed by Audi) living in a magical surrealist world.