Cannes Lions

INSTANT VALUATION BILLBOARD

ALMAPBBDO, Sao Paulo / AUDI / 2014

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Execution

We created a new media combining Audi’s technology and exclusivity for the right target, at the right place. The Instant Valuation Billboard. The Audi Billboard that valuates your used car.

The execution is fairly simple: an Audi employee valuates parked cars and places an RDIF tag on their back window. The driver returns to the car and upon exiting at the parking gate, an antenna reads the data on the RFID tag and the billboard instantly presents an exclusive offer tailored to that car, and that particular driver.

Outcome

We created a new media combining Audi’s technology and exclusivity for the right target, at the right place.

In just 1 month, the billboard valuated 6 times more vehicles than the average Audi dealership using its traditional methods (where owners spontaneously take their cars for valuations).

During the week the action took place, the number of customers visiting Audi dealers went up by 45%. 15% of the targets decided to trade in their used cars for a new Audi.

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