Cannes Lions
OGILVYONE BEIJING / AUDI / 2006
Overview
Entries
Credits
Description
Challenge:Audi in China has a rather conservative image. Many government officials drive the China manufactured Audi A6. The Shanghai Autoshow held in April 2005 was the opportunity to show Audi’s more progressive and innovative brand image.
Solution:This banner made use of the sporty and attractive Audi TT to drive people to the Autoshow to visit Audi’s stand.
Similar Campaigns
12 items