Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2009
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To support Renault's claim "Outer signs of inner richness",we developped a film which demonstrates how pointless some car options that come as standard can be; just like Champagne flutes, a bullbar, alligator luggages or even a high performance spoiler. Renault instead offers a car with a performing GPS system that comes as standard.
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