It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because“The value of a victory is to be found in the greatness of the opponent”.

The objective was to engage fans of both teams keeping up their passion for Formula 1, with an ongoing challenge.

The film starts with a bird's eye view of Modena at the sunrise. CUT.

We are in a circuit, in a box with a red covered car. The camera shows some details of it, then the engine sound starts unveiling the car: The green AMG GT-R Mercedes-Benz. We follow the car in the circuite enjoying its performance.

CUT.

The car passes in front of Ferrari’s Home, and we see a close up of a black stallion’s eye.

CUT.

We are in a road at sunset and the car overtakes the signal with the end of Maranello city.

FINAL FRAME.

(text) The value of a victory is to be found in the greatness of the opponent.

We shot a video for Facebook, close to the victory of the Mercedes-AMG Petronas Team, which describes the concept of the challenge between them. We uploaded it on the Mercedes-Benz Italia profile, the video reached Formula 1 fans all over the world, spreading the news virally and ending on the leading international newspaper.