Cannes Lions
JUNG VON MATT, Hamburg / INTERSPORT / 2018
Overview
Entries
Credits
Description
The campaign is turning this analogy into motivational ads for INTERSPORT.
Execution
Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus.
“Your body is a temple. Time for your comeback.”
Outcome
The campaign is still running.
To improve the motivational impact of the campaign the posters are addressed not only to sport-oriented consumers, but to the public and reaching thousands of people.
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