Cannes Lions

SPORT PRODUCTS

ANR.BBDO, Gothenburg / INTERSPORT / 2006

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Overview

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Credits

Overview

Outcome

Results. Observation: 68% (campaign poll). Liking: 89% (campaign poll). Sales: +25% above target. Total in-store sales: +9% above target. Other: the campaign was discussed in retail industry press as well as general business press.

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