Cannes Lions

「ABE REIJI = AVERAGE」

HAKUHODO, Tokyo / NISSAN / 2016

Case Film
Demo Film
MP3 Original Language

Overview

Entries

Credits

Overview

Description

Created a fictional character Abe Reiji who’s not one of the elite, not a superman…utterly and thoroughly average man. He was born from BIG DATA of Japanese businessman’s survey.

Execution

This is the radio comedy drama of Abe Reiji and it went beyond the scope of radio to produce cross-media entertainment content such as events, TV-animation, comic, etc.

Outcome

1.7million listeners and their performance for NISSAN increased to roughly two times those non-listeners.

This greatly contributed to acquiring new NISSAN fans!

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