Created a fictional character Abe Reiji who’s not one of the elite, not a superman…utterly and thoroughly average man. He was born from BIG DATA of Japanese businessman’s survey.

This is the radio comedy drama of Abe Reiji and it went beyond the scope of radio to produce cross-media entertainment content such as events, TV-animation, comic, etc.

1.7million listeners and their performance for NISSAN increased to roughly two times those non-listeners.

This greatly contributed to acquiring new NISSAN fans!