Intel partnered with arctic conservationist Ole Liodden on an expedition to the arctic seas north of Svalbard, Norway, and used drones to study the effects of climate change on the polar bear population.

We seamlessly integrated our technology into the mission itself. The Intel Falcon 8+ Drone was used to fly over dangerous ice sheets and difficult mountain passes, which was safer for the researchers. The drone’s infrared camera, typically used for thermal monitoring in the oil industry, was used to detect polar bears hidden in the white snow.

A mission like this had never been attempted before, and it set a strong precedent for the use of emerging technology in climate research.

Intel’s campaign told the story of our partnership with Ole Liodden and our adventure to the front lines of climate change.

A documentary film launched on Facebook and Youtube, which outlined the serious problems facing our planet and how Intel was helping solve them.

A social and digital campaign supported the launch of this film.

Short Facebook videos captured key story beats and a separate tech film gave an in-depth story on the drone technology that made the expedition possible.

Gifs, photography, and bite-sized films across social media brought people the arctic seas, fully establishing the setting, environmental problem, and how we were attempting to solve it.

Finally, in tandem with the launch of the campaign, our media partner The New York Times elevated the story to a global audience through an interactive feature piece which gave viewers an in-depth look into the story.

Our campaign was a success, capturing the attention of the media and fans on social media. The campaign increased our primary key performance indicator (Intel as an innovation leader) by 27%, while also garnering 130 million impressions on social and 17 million media impressions. On NYT, we achieved a video completion rate of an amazing 72%. With $116K spend, we garnered 1.8M video views across two videos, creating a significantly outsized impact compared to our spend.