Cannes Lions
UNIVERSAL McCANN COLOMBIA, Bogota / INTEL / 2007
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We need to impact the Gamers community to the launch of the new Intel’s processor Core 2 Duo. A Gamers tournament in the 4 key cities of the country was proposed using local Cyber Cafes to support us with infrastructure and local gamers Web Sites for communications and coverage and User Generated Content Contest. We impact 100% of the Gamers community with the best Gamers tournament in the history of Colombian Gaming.
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