In the wake of this development, a year-long campaign launched by Anandabazaar Patrika Group (ABP), one of India’s largest and oldest media houses is a reminder to leaders and citizens about the singular truth that drives all news reporting. The curiosity gene.

To constantly want to explore new truths and challenge old ones is the cornerstone of all human progress. The never-ending quest for what we don’t know and to call out what we already know, to rise up to new heights and drill down to new depths… this is the core thought behind the idea. This notion of curiosity and questioning everything, is omnipresent in all that the brand has done over the last hundred years. Which in some way, is also the essence of Journalism in its purest

We avoided the traditional

casting route and we went to the actual location and scouted for real people.

People from the landscape. We were almost shooting a documentary.

We had our team spend a few weeks in the villages where we shot and they

looked for locations, new faces, and clothes that belonged to the landscape that we were capturing. The locals were game to be part of this. Actually, it was

incredible how good they were and how excited they were to do it and they were better than many actors. We really wanted to be more

reactive and improvisational. Except for the little kid, almost everyone is a non-actor.

The musician and the barber in the film were actual local street musician and village barber like so many others, just playing themselves.

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