Cannes Lions
TBWA\CHIAT\DAY, New York / PERNOD RICARD / 2012
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Description
Cocktails and music always go together. To bring the mood and flavor of the ABSOLUT GREYHOUND to life we commissioned dance music phenomenon’s Swedish House Mafia to write an original song - inspired by the cocktail. With the full length music track we then created an ABSOLUT GREYHOUND world with branded and unbranded content, as well as television advertising.
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