To promote the message “ Leave an impression” We decided to launch the campaign that would really leave an impression to our consumer in real life and in the same way encourage them to leave an impression by implementing the idea to Magazine media.

A typical free-magazine media with special covers became very popular and quickly disappeared from shelves. In a short period of time, the magazine created a buzz in the society and was mentioned by bloggers on the internet. The awareness of the “Ballantine’s” brand enormously increased in media value and is now well known for its “leave an impression” message. Most importantly, people used these media to start “leaving an impression” to others.