Cannes Lions

ORLOFF VODKA

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / PERNOD RICARD / 2005

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Overview

Description

Because Orloff is an eclectic vodka that blends perfectly with several drinks, we decided to position the brand as the mixer specialist. It would trigger a more natural and spontaneous interaction in different people with ideas and sensations at night. This campaign was created to attract youth to the new website, where they could practise their pick-up lines with other members, and better MIX by improving their dating game.

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