Cannes Lions
OGILVY, Chicago / PERNOD RICARD / 2022
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St. Patrick’s Day is known for some very wild celebrations. But it’s also the day when people do stupid and dangerous things due to overconsumption of alcohol.
So on in order to remind people to stay safe and celebrate responsibly, we recreated the most hilarious yet dangerous police scanner reports inspired by real events from the last few St. Patrick’s Days. The SFX was created to sound like a police scanner, the voices were chosen to sound like cops relaying everyday incidents. The situations were deliberately embarrassing, yet hilarious to make the listeners rethink their behavior.
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