Cannes Lions

TRUE ROMANCE

FORWARD, New York / PERNOD RICARD / 2013

Case Film
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Overview

Description

In this branded music video we wanted to emphasize the intangible assets of Pernod Absinthe.

Absinthe is the house of The New Romantic Rebels and The New Romantic rebels break the norms.

This video is all about “Unlimited love”, “breaking the norms” and the key idea that CONFORMITY CAN ONLY BE SHAKEN BY WICKED ADVENTURES

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