WE SHOW OUR MAIN CHARACTER TAKING NORMAL BEHAVIOUR TO FUN AND INSPIRING #BECAUSESUMMER MOMENTS.

WE TELL THE STORY OF THE PERFECT SUMMER DAY, THAT TURNS INTO NIGHT AND KEEPS GOING UNTIL THE NEXT DAY. ALONG THE DAY OUR MAIN CHARACTER PICKS UP NEW FRIENDS AND PEOPLE JOIN HIM/HER, BEACUSE OF HIS/HERS ACTIVE CHOICE OF FUN, IN SITUATIONS THAT COULD OTHERWISE BE DOLL. THE GROUP OF FRIENDS GROWS AND ENDS UP AT A PARTY THAT GOES ON UNTILL SUNRISE THE NEXT DAY.

THE STYLE IS FAST PACED, LIKE A FAST FORWARD FILM - FILLED WITH INSPIRING MOMENTS. #BECAUSESUMMER WE TAKE EVERYDAY ORDINARY MOMENTS AND SHOW HOW OUR CHARACTER CHOOSE TO HAVE A #BECAUSESUMMER MOMENT.

INSTEAD OF FOLLOWING THE NORMAL ROUTINE OUR MAIN CHARACTER AMPS IT UP AND STARTS THE FUN.

WE SHOW CONSUMERS THAT THEY CAN MAKE AN ACTIVE CHOICE TO CHOOSE SUMMER.