Matt may still be forgetful about a lot of things in his life. But he doesn’t forget to change his filter, thanks to the app. Filter alerts always remind him when it’s time for a replacement. And because it’s so easy to buy a filter from the app, there’s always one ready when he needs it.

He’s been drinking more water too. The Hydration Tracker sends him personalized alerts when it’s time to take a water break. And the more he drinks, the more features he unlocks. It can get a little competitive. Matt and his friends share all of their Brita+ badges on Facebook.

Matt’s not alone. 70% of people who download Brita+ become active users and 60% of users get filter replacement alerts. Plus, half of all users track their hydration using the app and 46% of those replace their filters regularly. If everyone used Brita instead of bottled, that would mean 23 billion fewer plastic bottles in landfill.

It doesn’t have to take 450 years to reduce plastic waste. Brita+ is making it happen today.