Cannes Lions
SCHITTO SCHMODDE WAACK WERBEAGENTUR , Frankfurt / BRITA / 2005
Overview
Entries
Credits
Description
Target group: Non-User (20-49y.) Communication objective: To enlarge the source of business.
Creative strategy: To prove the competence of BRITA Waterfilters by demonstrating quality improvement even of bottled water.
Similar Campaigns
10 items