Cannes Lions

VODKA

TBWA\BERLIN, Berlin / PERNOD RICARD / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

At MADE creative minds from different fields come together to create something new.This requires the participants to abandon their usual ways of working and take on a fresh perspective. The iPad ad demonstrates how versatile and inspiring a MADE collaboration can be. The user takes in the perspective of the participating artists and experiences how surprising the outcome of a MADE project can be.

Outcome

The MADE concept is simple. Diverse creative minds come together to create something that has never been done before. This “creative clash“ idea was also used for the posters that promoted the space. Different objects were merged to compose something new showing that anything can happen when creative minds clash at MADE.

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