Every Brazilian is an alchemist at heart and thinks of himself as some Caipirinha expert. Taking advantage of this “belief”, we set up a challenge: What is the best mixture of fruits and sugar to be used with Cachaça Janeiro?

By showing the recipes, the fruits, and some striking image which had a strong appeal to the city inhabitant’s spirit, we accomplished our goal: to increase Janeiro brand awareness when associated to Caipirinha.