Nowhere better than the Lagoa Rodrigo de Freitas or the Morro Dois Irmãos as the scene for the action. Surrounded by diverse picture postcards of Rio – Cristo Redentor, Pedra da Gavea, Ipanema and Leblon beaches – the Lagoa is situated in the urban city center and as such thousands of people both Cariocas and tourists pass by daily. A water curtain measuring 13 x 30m served as a screen for the projection of an art film, co-created by stylist Oskar Metsavaht. This way we used a natural resource (water from the lagoon) to replicate the transparency created for the packaging design with the real Morro Dois Irmãos as a background to the screen.