All creation was based on the relationship between the young people and the world of music, fashion, art and link to the nightlife. Therefore, the squares represent LEDs, the digital world, the beat in the music, body movement, turning on and off, the power of choice. It’s happening. It’s now.

The shape was inspired by the connection between 2 different shapes, which creates a unique and exclusive new shape.

The result was a packaging, well evaluated by research with the target group, created from a coherent and direct dialogue.