Cannes Lions

PALS

BBH, London / ROBINSONS / 2013

Awards:

1 Silver Cannes Lions
Case Film
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Description

We created a film about two best friends having fun together, but then applied an unexpected twist. These boys are actually an inseparable father and son. The clues to dad's identity were subtlety hidden in the film. So you might want to watch this commercial again, and see if you can spot them. Keep an eye out for the fatherly brush down, the long stone throw, and several other thoughtfully placed clues that add to this film’s repeat viewing. Ensuring people enjoy this emotional film not just the first time, but also, the second, third, fourth and fifth time as well.

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