To drive credibility we saw the need to provide “access” into the platform via key touch-points• On-pack promotion rewarding every kid who entered with real equity - a free exclusive Get Good magazine in exchange for the label and the chance to win a skills days with experts.• TV ad driving awareness of the platform featuring experts teaching kids • Ad funded TV programme with CITV – Skillz, encouraging participation in an inspiring way.

• Partnership with The Scouts and Team Extreme allowing grass routes communication with our target market and an opportunity to learn from real experts

• 75% spontaneous comprehension of what Get Good is all about and what it delivers i.e. learning of skills • 76% of kids who were aware of Robinsons Fruit Shoot and the Get Good campaign felt it was a brand for ‘someone like them’• At the peak of the Get Good promotion sales in grocery were two and a half times higher than the pre-promotional period