Cannes Lions

TONIC WATER

BBDO ARGENTINA, Buenos Aires / PEPSICO / 2008

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

For Valentine’s Day, the spot was launched for Paso de los Toros, the tonic water of Pepsico Beverages. Using the concept “Cut it out with the sweetness, sweetness doesn’t quench your thirst”, the spot aims at separating the brand as the best choice in the sweet soft drinks segment.In the local market, Paso de los Toros has been quenching the thirst with more intense and more acid flavors for years and has positioned itself as the different soft drink in a world where sweetness reigns.

Similar Campaigns

12 items

1 Eurobest Award
Leaving Speech Done Proper

LUCKY GENERALS, London

Leaving Speech Done Proper

2022, TAYLORS OF HARROGATE

(opens in a new tab)