Cannes Lions
BBDO ARGENTINA, Buenos Aires / PEPSICO / 2008
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For Valentine’s Day, the spot was launched for Paso de los Toros, the tonic water of Pepsico Beverages. Using the concept “Cut it out with the sweetness, sweetness doesn’t quench your thirst”, the spot aims at separating the brand as the best choice in the sweet soft drinks segment.In the local market, Paso de los Toros has been quenching the thirst with more intense and more acid flavors for years and has positioned itself as the different soft drink in a world where sweetness reigns.
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