Cannes Lions

Marshawn

BBDO , New York / PEPSICO / 2016

Film
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Overview

Description

Known for his refusal to speak to the media, the notoriously silent NFL superstar Marshawn Lynch explains how he ended up acting in a Pepsi commercial.

Lynch describes how Pepsi approached him, and how he agreed to be their spokesman—as long as he doesn’t have to speak. Instead Lynch moves his lips as an actress delivers his lines in sync.

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