Cannes Lions

SAN MIGUEL LIGHT

OGILVYINTERACTIVE, Hong Kong / SAN MIGUEL / 2002

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"Owning the desktop" is never easy, but it is possible with an appropriately engaging screensaver. The No.1 beer in Hong Kong launched an easy-to-drink beer targeted at 18 - 25 year old males. The character of "Sammy" represents the "little Devil inside all of us".

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