Cannes Lions

When you drive never drink

PUBLICIS ITALY, Milan / HEINEKEN / 2017

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Description

The story is a convincing re-creation of Mr. Stewart in his 60s and 70s heyday, in which he is seen winning races and enjoying the jet set Formula 1 lifestyle, while courteously refusing bottles of Heineken every time they are offered to him. And he continues till present day, where the 77 years old legend shows once again the right behaviour of a responsible driver.

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