We began the development process by asking a number of questions: What makes Krombacher so special? How can customers’ attention and interest be drawn to the Krombacher promotional display? What type of prize best suits the season?At the end of the process, we came up with a solution that gave a creative answer to all of these questions: a case that doubles as a sled! The Krombacher case/sled – with an integrated seat, functional hand grips on the sides and two high-quality sleigh skids – was born.A special display column was developed to present the case/sled prominently beside cases of Krombacher beer.

The Krombacher case/sled – a real eye-catcher at POS: 4,000 retail partners chose the Krombacher promotional display with this unique prize.The innovative high-tech sled generated vigorous retail sales as well as enthusiasm and increased demand among retailers!