Eurobest

BeerBQ

KOLLE REBBE, Hamburg / KROMBACHER / 2016

Presentation Image
Presentation Image
Case Film
Case Film
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Overview

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Credits

Overview

Background

Krombacher is Germany’s biggest brewery. And the secret to their success is their connection to nature. It is a profound part of their brand’s identity and their communications on every product. In addition, the brand has always been strongly committed to environmental protection – whether rainforests, climage change or wildlife. The goal was, to make this commitment clear in a product design.

Execution

Based on the conventional six-pack, the “Krombacher BeerBQ six-pack” defines a new product-category. By the usage of biodegradable fibre-grass paper the packaging, it becomes an ecologically responsible barbecue-lighter – because the biodegradable fibre-grass paper is made from locally grown gras, harvested in a low-energy matter and requires not a single tree to be cut.

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